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About Us

When you’ve been around phones since 1998 like we have, you pick up a thing or two about them. We know our stuff and we like to keep things crystal clear without the confusing jargon. But if you do need any help, there’s no need to visit a store, it’s easy to call our friendly UK-based call centre any day of the week (yep, Sundays too).

Shopping with us is not just a no-brainer. It’s a good call.

Great Networks, Big deals and the hottest brands

Whether you want the basics, or all-singing, all-dancing, we’ve got exactly what you’re looking for and then some.

Shopping with us means you’re not tied to any particular network. We do all the haggling for you so that you can call upon some of the UK’s leading networks to find a plan that works for you.

We’ve racked up plenty of awards over the years, including Uswitch’s Mobile Reseller of the Year 2022. We plan to keep doing what we do best, so we hope to see you around when it comes to needing your next phone.

You can call on us for a genuinely good experience

More than 80,000 people like you have helped give us an excellent trust reputation and we’re pretty proud of over 60,000 5-star reviews on Trustpilot. Our helpful UK-based customer service team are on-hand 7 out of 7 days in case you need anything. When you’re part of the AO family, trust kind of just comes with the package.

There’s no such thing as a silly question, and when it comes to phones, the chances are that someone else has asked the same thing. Whether it’s a query about upgrades or you’re in a pickle about changing your number, no question is left unanswered

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